the influence agency

01
WEB
BRAND

OVERVIEW

Designed various lead generation/ecommerce websites in Webflow and Figma. Created static and motion social ads, and implemented automations with Make/Zapier to enhance efficiency. Used Claude/Gemini/Chat GPT for SEO workflows, coding and audits.

Team

Rocco Bombardieri, Sara Ensan, Stephanie Cho

Clearstone IP
Event Circle
BarBurrito

CLEARSTONEIP

ClearstoneIP has established itself as a leader in intellectual property strategy, providing expert guidance in patent portfolio management and innovation protection. Their deep industry knowledge helps businesses navigate the complexities of IP law, ensuring their ideas and assets remain secure. However, their previous website did not fully convey their expertise, potentially limiting engagement from prospective clients.

clearstoneip.com

role

I was the primary designer on this project and handled the design direction, web development and CMS implementation.

tools

WEBFLOW
FIGMA
AFTER EFFECTS
photoshop
chat gpt

research question

How does implementing performance-optimized UX/UI design in a custom SaaS website influence user retention and conversion rates in niche legal tech markets?

ideation

User-friendly navigation and informative elements, to ensure that every visitor can easily access the information they need, fostering confidence in Clearstone’s ability to protect their innovations.

outcome

By prioritizing user experience and intuitive design, the Clearstone IP website redesign has significantly improved engagement and user satisfaction. Clearstone IP now offers a digital presence that reflects their expertise and commitment to protecting innovations.

clear navigation and glass ui treatment to provide sophistication and professionalism to patent discovery.

Clear hierarchy and call outs to reinforce the case study and outline real experiences within the platform. All sorted and connected to their CMS for users to sort through.
Refined typography hierarchy and strategically placed visuals, the design reinforces Clearstone IP’s commitment to clarity, efficiency, and excellence.

EVENT CIRCLE

SUMMIT AWARD WINNER - GOLD

ClearstoneIP has established itself as a leader in intellectual property strategy, providing expert guidance in patent portfolio management and innovation protection. Their deep industry knowledge helps businesses navigate the complexities of IP law, ensuring their ideas and assets remain secure. However, their previous website did not fully convey their expertise, potentially limiting engagement from prospective clients.

EVENTCIRCLE.CA

role

I was the primary designer on this project and handled the design direction, web development and CMS implementation.

tools

WEBFLOW
FIGMA

research question

How can we create an engaging landing page to draw in new audiences that are interesting in large scale events?

ideation

By leveraging the GSAP library and implementing a refined visual design, the website is designed to guide users seamlessly through each section, showcasing comprehensive service offerings.

outcome

The updated platform enhances navigation, optimizes performance, and simplifies event planning workflows, providing a more seamless and engaging experience for organizers and participants alike.

Sticky 'pills' that provide a clear overview of the services provided under each service type.
Concise CMS library for client to add/update job postings with the option to link them to internal or external tools.

Enhanced brand identity and strategically designed conversion points to effectively engage users and encourage inquiries about services.

BARBURRITO

SUMMIT AWARD WINNER - SILVER

BarBurrito, with over 350 locations and a menu offering more than a million customizable options, faced challenges in a crowded market. Despite its size, the brand struggled with awareness and wasn't the first choice for quick dining. To become the preferred option for Canadians, BarBurrito needed to achieve cultural relevance.

WATCH FULL COMMERICAL

role

I was the primary brand designer on the agency side and handled the design for the player cards, social and paid ad assets.

tools

FIGMA
illustrator
after Effects

research question

How can we position BarBurrito as the go-to brand for any mood, using mood-based eating to connect menu items with real-life moments.

ideation

Develop a campaign centered on mood-based messaging. Increase awareness through strategic media placements during key sports events. Engage across digital, broadcast, in-store, and social platforms.

outcome

The team created and launched the “Food for Every Mood” campaign—a fully integrated, four-month push designed to drive awareness, increase foot traffic, and connect with new customers across the country.

Created player cards to define the brand's visual identity across commercials and assets.

Bold visuals and engaging copy on 'Mood Cards', similar to collectible basketball trading cards.
Created streamlined graphics for seamless VFX animation transition.

ONGOING & COMPETED PROJECTS

CJ HENSCH

Introduced a clean and modern redesign for a traffic data collection agency that partnered with Miovision.

MAGEN GROUP

Site redesign that applied newly design branding and integrated numerous CMS search systems.

BIOGENIC SOLUTIONS

Making waste collection look 'sexy' by providing the client a newly designed website for lead-gen.

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